From now on, Lithuania will attract tourists with its new tourism brand: a slogan on a light green postage stamp “Lithuania. Real is beautiful”.
“I believe that with this concept, clear values, and targeted use of them, we will become more visible, more interesting, and will stand out against other states, or at least among the neighbouring countries”, said Jurgita Kazlauskienė, Head of State Department of Tourism.
Later on, production of souvenirs with the new tourism brand will also be launched. Kazlauskienė has announced that there will be talks with AB Lietuvos paštas (postal service company) on the creation of a new series of postage stamps.
Apart from the brand, a separate slogan will appear for the local tourism. Marketing of the local tourism will be based on a slogan “O čia ar buvai?” (“And have you been here?”), encouraging travellers finding particular interesting places in Lithuania.